As the social network of nearly 2 billion users continues to diversify, the industry is constantly asking the same question: “Are you losing your way, Facebook?” Its desire to include more and more offers reminds us of Yahoo! 'S business trajectory. A once very successful company that, despite exploiting virtually all business options, continues to fall today. Dissertation writing Service.
To this day, Facebook manages 9 different companies; Facebook Payments, Atlas, Instagram, Onavo, Moves, Oculus, WhatsApp, Masquerade and CrowdTangle. Its broad portfolio ranges from social networks to integrated payments, through virtual reality and marketing solutions.
That is why eMarketer pose two different theories: The similarity of Facebook with Yahoo! as we anticipated before, or the similarities between the Titan of Zuckerberg with the diversified Alphabet.
Yahoo! and Facebook
From the point of view of the content, we cannot but notice the resemblance between Facebook and the soon to be called Altaba. Both companies have reaped their success by reaching multi-million dollar audiences.
Google and Facebook
Of course, looking at the largest social network in the world (from the perspective of income), the similarity with Alphabet is evident. The two make up a complex network of investments and new products with a single main source of income.
Going back to the quarterly results of both, it is worth noting the growth of Facebook's profit, which rose to over 50% over last year. Alphabet, for its part, grew 22%. While Yahoo!, as expected, saw negative growth shortly before the purchase by Verizon.
The main difference, according to eMarketer analysts, lies in the intersection between utility and content. Although the content of Facebook does not over-captivate young people, who prefer the ephemeral features of Snapchat or Instagram Stories, its usefulness serves as an incentive.
It's the same with Gmail. Google's email platform has become the most used by millennials, with a much higher share than the older ones, mostly used by baby boomers.
And the penetration of Facebook among the native digital adolescents already exceeds 65%. "Although teenagers no longer love Facebook and clearly do not consider it cool, it's too useful for them not to use it," says eMarketer analyst Mark Dolliver.
The analyst adds that "in the case of Facebook, the fact of it being so large will be a factor that will continue to allow it to be great." This implies that, even though having a huge user base does not directly affect the improvement of Facebook content, the fact is that it has tremendous utility will keep it up and kicking.